USIQ Publishes 90-Day Plan to Help Employers Build AI Search Visibility for Recruiting

NewsData.io · United States · Sep 15, 2026

The United States Institute for Quality (USIQ) has released a structured 90-day plan guiding employers on how to improve their visibility in AI-generated search results — a growing concern as job candidates increasingly use tools like ChatGPT and Perplexity to research potential employers. The guidance, built around Generative Engine Optimization (GEO), covers technical audits, credibility-building, and ongoing measurement via direct AI prompt queries. The release cites a 2025 Huntr study finding 93% of job seekers use AI tools during their search, underscoring the shift in candidate research behavior. Recruiting teams may need to adapt their employer branding strategies to ensure accurate representation in AI-generated answers.