Nichols Cauley Acquires Employee Benefits Firm The LaRocco Companies to Expand SMB Workforce Services

PRWeb (General Business) · United States · Sep 1, 2026

Atlanta-based financial services firm Nichols Cauley has acquired A.A. LaRocco & Associates (The LaRocco Companies), a 46-year-old employee benefits brokerage headquartered in Norcross, Georgia. The deal expands Nichols Cauley's Employee Benefits service line, complementing its January 2026 combination with Partners Risk Services. Backed by private equity firm Madison Dearborn Partners, Nichols Cauley is building an integrated platform covering accounting, risk, insurance, and benefits advisory for small and midsized business clients. For staffing firms, the deal signals continued consolidation in the employee benefits advisory space serving SMB employers — a key client segment for many agencies.