Brandtech+ Recruits Hundreds of AI-First Creative Roles in South Africa as Gen AI Reshapes Talent Requirements

NewsData.io · United States · Aug 27, 2026

Brandtech+, part of The Brandtech Group, is actively recruiting hundreds of creative, technology, account management, and project management roles in South Africa as it expands its generative AI-driven creative operations for global brands. The company's HR lead signals a shift in hiring criteria, with 'mindset alongside experience' becoming central as AI rapidly changes role definitions. The move reflects a broader industry trend: McKinsey reports 71% of organizations regularly used generative AI in at least one business function in 2025, with marketing among the most common applications. For staffing professionals, the story underscores that AI fluency is moving from a bonus skill to a baseline hiring requirement in creative and marketing roles.